Solution for Advertisers

Maximize the impact of your advertising budget for optimum results.

With 10 years of experience and AI-driven insights, we offer solutions to help you respectively reach your target audience while minimizing waste. Our tool isn’t a replacement strategy for advertisers or agencies; it’s a support system—your autonomous ally.

How AIPerform Works?

AIPerform comprehensively evaluates a website to generate an AP (AIPerform) score ranging from 1 to 100. This score helps determine the optimal eCPM (effective cost per mille) bidding price. The system conducts a thorough analysis of various site elements, including:

Ad Inventory: Evaluates the number and type of ad placements on the page (e.g., 6 display ad slots, 1 native ad slots, and 1 video ad slot).

Our analysis indicates that increasing the number of ad slots on a website tends to reduce click performance, depending on the ad type.

Site Performance: Analyzes page load speed (e.g., 5 seconds).

Lower page speeds negatively impact advertisements, as slow-loading sites tend to have significantly reduced click-through rates.

Ad Refresh Rate: Measures how often ads are refreshed (e.g., every 30 seconds).

Industry standards for ad refresh rates generally fall between 30-60 seconds. However, our algorithm has shown that increasing the refresh rate can lead to a higher number of clicks.

Content Categorization: Identifies the IAB category and subcategory of the content (e.g., IAB2 - Automotive, Subcategory IAB2-9 - Diesel).

Identifying the IAB category and sub-category allows us to tailor advertisements more precisely, ensuring that they align with the website's content and design. This approach enables us to select the most appropriate ad style, resulting in a highly contextually relevant and integrated native ad experience.

Keyword Analysis: Extracts five primary keywords from the site (e.g., Automotive, Diesel, Racing, Engine, BMW).

When creating campaigns, we provide keywords to AIPerform, which then matches them with related keywords on websites. For example, it can connect “hair” with a relevant term like “shampoo” to enhance targeting and relevance.

Audience Demographics:
- Gender Prediction: Estimates the gender distribution of visitors (e.g., 75% male, 25% female).
- Age Prediction: Provides age range estimates (e.g., 35% between 18-24 years, 65% between 45-54 years).

Design Analysis: Assesses primary website colors for optimal ad matching (e.g., black and orange).

AIPerform selects the best ads to seamlessly blend into the website, creating a fully integrated and natural user experience.

URL Analysis: Examines the structure and content of the website's URLs (e.g., https://www.example.co.uk/economical-cars/diesel#gref).

Analyzing the website's URL provides insight into its content and offers keyword ideas derived from previous data structures.

"We also employ proprietary algorithms, which serve as our unique secret sauce, enhancing the effectiveness and precision of our ad targeting. These methods provide a competitive edge but are not disclosed publicly to protect our innovation and strategic advantage."

Why Advertisers Choose Us

Efficiency

Our AIPerform system knows precisely where and when to allocate your budget for maximum impact. AIPerform is a self-learning system that continually improves its efficiency based on advertiser input, and optimizing budget over time.

Ad Creative AI

Use our AI-driven ad creative tool to manage creative decisions, align with required target audiences, and effortlessly generate new ad variations.

Transparency

Our AIPerform platform provides precise insights into budget usage per publisher, offering a high level of transparency. And remember, advertisers remain fully in control of the system.

Scale Free

With our comprehensive web inventory, scaling your campaigns to maximize performance is seamless and efficient.

Premium Inventory

We don’t rely solely on openRTB inventory; we also maintain direct relationships with publishers, giving us access to premium inventory at competitive prices.

Support

We’re here to support our customers 24/7. One of our core mottos is: "We succeed when our customers succeed."

Working With the Best Clients and Partners

Get the most out of your media

Are you willing to contact us to find out more?

Our Process

Campaign Setup

Advertisers and agencies define their campaign goals, budgets, and target audiences within the "AIPerform" platform. This process may include setting demographic preferences, geographic targeting, and specifying the interests of potential audiences.

Audience Analysis

AIPerform analyzes both advertiser-provided data and publisher insights to identify the audience groups most likely to engage with a campaign. Leveraging this data, the system continuously refines targeting criteria for optimal performance.

Real-Time Media Buying

AIPerform collaborates with direct publishers to provide advertisers access to premium inventory, while also integrating with OpenRTB connections. The AI selects ad placements in real-time, optimizing budget allocation for maximum performance.

Performance Monitoring

Throughout the campaign, advertisers can monitor real-time metrics such as impressions, clicks, and conversion rates directly within the platform. AIPerform leverages these insights to continuously optimize ad placement and targeting.

Continuous Optimization

Based on performance data, AIPerform dynamically adjusts ad placements and budget allocation to drive continuous improvements and maximize ROI.

Reporting and Support

AIPerform delivers comprehensive reports on campaign success and offers 24/7 customer support, reflecting our company’s motto: “We succeed when our customers succeed.”